Paul Rutherford, a celebrated and Award Winning self-improvement coach, renowned for his exceptional achievements as a 7-time World Powerlifting champion, is on a mission to help individuals unlock their true potential and create lives of purpose and fulfilment. 

With almost three decades of experience as a private trainer and self development coach, Paul brings a wealth of knowledge, discipline, resilience, and practical wisdom to his coaching approach.

Drawing upon his own remarkable journey, Paul understands the importance of a holistic approach to true transformation. He combines his expertise in physical fitness, mindset development, and personal growth to tailor comprehensive coaching programs that cater to the unique needs of each individual.

At the core of Paul's common sensecoaching philosophy lies the simple premise to “Keep it real” allowing actions, not emotions, to guide one's path. He firmly believes in cutting through the noise and providing practical strategies that lead to lasting results. Whether one seeks to elevate their career, enhance relationships, or improve overall well-being, Paul is dedicated to empowering his clients to achieve remarkable success.

Born in Glasgow, Scotland, Paul faced significant challenges from an early age, having developed meningitis as an infant, which severely affected his immune system and stunted his growth. As a child, he was short and severely underweight, experiencing bullying at school. In 1985, at the age of 15 and weighing only 79 pounds (36 kg), he found solace in weight training and ventured into the world of powerlifting.

Paul's determination and hard work paid off, and from 1986 to 1990, he won an impressive 11 championship titles. Though he retired temporarily, he made a comeback in 2007, inspired by the movie Rocky Balboa, vowing to achieve greatness despite the odds. His return to powerlifting led to remarkable achievements, including silver and bronze medals at the European and World Championships.

In 2010, at the age of 41, Paul fulfilled his lifelong dream of becoming the World Powerlifting Champion. This triumph was followed by Six more World Championships in 2011, 2013, 2015, 2019, 2021, and 2022. His daughter Hayley Rutherford and his son Ryan Rutherford have also achieved success, winning their respective divisions at the WDFPF World Championships.

Paul's journey has been marked by challenges and setbacks, including injuries and battling COVID-19 twice between 2019 and 2021, which hampered his ability to exercise. Nevertheless, his indomitable spirit and determination led him to secure his 6th world title in November 2021 in Castleblayney, Ireland.

For over 30 years, Paul has been dedicated to transforming lives through the power of self-development. His motto of "Keep it REAL" and "let your actions, not your emotions, guide you" forms the foundation of his coaching philosophy.

Commenting on his approach, Paul shared, "Throughout my career, I have been committed to helping people create lasting change by combining my expertise in sports with a deep passion for personal growth. I believe in providing customised and impactful experiences for each of my clients, tailoring my 'Common Sense' self-development principles to their specific needs."

Having worked for over 30 years in the industry, Paul has demonstrated his expertise and commitment and has solidified his reputation as a trusted authority in the field.

Individuals seeking to elevate their personal and professional development are invited to embark on a transformative journey with Paul Rutherford. Through an initial consultation, clients can explore their goals and expectations, paving the way for a path that leads to their highest potential. With Paul as their steadfast partner, supporting and guiding them every step of the way, they can overcome challenges and unlock the greatness within.

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About Paul Rutherford:

Paul Rutherford is a renowned life coach with nearly three decades of experience as a private trainer and self development coach. As a 7-time World Powerlifting champion, Paul brings a unique blend of discipline, resilience, and no- nonsense practical wisdom to his coaching approach. He is dedicated to empowering individuals to achieve their goals and create a life of purpose and fulfilment through a holistic approach to self-development. Paul's coaching philosophy revolves around Keeping it Real, providing direct & practical strategies, and holding clients accountable to achieve lasting results.

He spends his time between Scotland and the Cote D'Azur with his wife Melanie and their four children.